welcome to behavioral blueprint: Psychology and Economics
We are a podcast that helps you understand the science behind your financial and everyday decision-making.
Inspired by the cutting-edge world of behavioral economics, Behavioral Blueprint aims to empower listeners to make smarter, more informed choices by understanding the subtle forces driving their behavior. Our goal is simple: use behavioral economics to guide you toward a richer, more fulfilling life.
At Behavioral Blueprint, we focus on demystifying the complex intersection between psychology, culture, and economics, showing how they shape everything from your spending habits to life choices.
Interviews
Joseph Harrington
Professor of Business Economics and Public Policy Wharton, Upenn
In this special episode of The Behavioral Blueprint, host Angela Wang and her classmate Mimi sit down with Professor Joseph Harrington, the Patrick T. Harker Professor of Business Economics and Public Policy at the Wharton School, to explore the hidden world of collusion and anti-competition.
Michael Brown
Principal US Economist
In this episode of The Behavioral Blueprint, I sit down with Michael Brown, the Principal U.S. Economist at Visa, to explore the intersection of behavioral economics, data, and real-world decision-making.
Jessica Hua
Deputy Head of ALM Treasury
at BNP Paribas
In the second episode, we use the 2008 subprime mortgage crisis and the 2023 banking turmoil as case studies to discuss regulatory issues in global financial markets.
Professor Lin
Department of Economics at Tamkang University
In this special episode, I interviewed Professor Lin (林彥伶) from the Department of Economics at Tamkang University. Professor Lin is an expert in labor economics.
Professor Chih
Tamkang University
In this episode, I interview Professor Chih (池秉聰) of Tamkang University to explore how our brains make decisions through two systems of thinking: System 1 (fast, intuitive) and System 2 (slow, deliberate). We discuss when each system is activated, how they evolved, and their impact on consumer behavior, leadership, and technology use.
Other Episodes
why is this important?
Understanding the science of behavioral economics is crucial...
...to making better and more rational decisions that affect every part of your life. Behavioral Blueprint empowers you to optimize your financial and personal choices by understanding the often hidden forces at play.
The Science of Decision-Making
Explore how your brain works when making financial decisions, revealing the biases and cognitive shortcuts (heuristics) that influence everything from impulse purchases to long-term investments.
Cultural Influences on Behavior
Understand how different cultures shape consumer behavior, risk tolerance, and the way we perceive value, and how that knowledge can lead to more mindful choices.
Behavioral Economics Hacks
Learn practical strategies to biohack your own decision-making process—whether it’s breaking bad spending habits, setting better financial goals, or simply leading a more intentional lifestyle.
Social Norms and Peer Influence
Discover how peer pressure and social norms unconsciously drive your financial decisions and how to harness or resist these forces to improve your personal and financial well-being.
Building Better Habits
Apply principles of behavioral economics to build long-lasting habits that lead to success—whether it's saving more, investing wisely, or making healthier life choices.
Case Studies of Everyday Economics
Dive into real-world scenarios where behavioral economics explains why we act the way we do, from everyday purchases to major life decisions.
Learn from Experts
Hear from behavioral professors, economists, psychologists, and thought leaders who share insights on how to better understand and navigate your own behavior to live a more enriched life.
Here’s what you can expect
The Endowment Effect and Why We Overvalue Our Belongings
Learn why people tend to place higher value on things they already own than on similar items they don’t. This episode will dive into how this bias affects decisions from selling old furniture to managing investments.
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How Anchoring Impacts Our Financial Choices
Examine how the first price we see for an item can influence what we’re willing to pay for it. From real estate to retail, understand how anchoring affects our judgment and learn how to counter it.
The Role of Dopamine in Shopping and Spending
Discover how the brain’s reward system influences our spending habits and makes shopping addictive. Explore tips to resist the pull of dopamine-driven purchases.
Here’s what you can expect:
01
The Science of Decision-Making
Explore how your brain works when making financial decisions, revealing the biases and cognitive shortcuts (heuristics) that influence everything from impulse purchases to long-term investments.
02
Cultural Influences on Behavior
Understand how different cultures shape consumer behavior, risk tolerance, and the way we perceive value, and how that knowledge can lead to more mindful choices.
03
Behavioral Economics Hacks
Learn practical strategies to biohack your own decision-making process—whether it’s breaking bad spending habits, setting better financial goals, or simply leading a more intentional lifestyle.
04
Social Norms and Peer Influence
Discover how peer pressure and social norms unconsciously drive your financial decisions and how to harness or resist these forces to improve your personal and financial well-being.
05
Building Better Habits
Apply principles of behavioral economics to build long-lasting habits that lead to success—whether it's saving more, investing wisely, or making healthier life choices.
06
Case Studies of Everyday Economics
Dive into real-world scenarios where behavioral economics explains why we act the way we do, from everyday purchases to major life decisions.
07
Learn from Experts
Hear from behavioral professors, economists, psychologists, and thought leaders who share insights on how to better understand and navigate your own behavior to live a more enriched life.